Strategic Association Management (SAM) was recently selected as the association management company and staffing solution for Culligan Dealers Association of North America (CDANA), a trade association comprised of independent franchises and distributors of quality water products and services.

CDANA’s mission is to provide a dynamic community for members to exchange information and foster ideas. CDANA aims to enhance and protect the operations and value of Culligan independent franchise dealer members by facilitating communication exchange, offering platforms and events that foster knowledge-sharing, leveraging purchasing power of members and maintaining a fund to protect and preserve members’ business models.

"Our partnership with CDANA reflects our commitment to supporting organizations that champion growth and make a difference in their industries," Megan Woodburn, CAE, SAM Founder and co-CEO, said. "Together, we aim to empower its members to thrive in a competitive market while driving innovation and sustainable practices that benefit members and the communities they serve across North America.”

SAM will deliver a comprehensive range of services, including executive, board and governance, financial management, communications and sponsorship support. SAM Account Executive Kelly George, CAE, will serve as Executive Director, leading the internal staff team and providing strategic and operational support to the volunteer board.