Our Team

Julie Marshall, CAE, CMP, DES

Meetings & Events Director

Julie Marshall

Julie Marshall, CAE, CMP, DES, is the Director of Meetings and Events at SAM and leads the planning and execution of conferences and events, including oversight of overall timelines and planning, logistics, budgets, programming, and hotel and contract negotiations. She works directly with key volunteers and executive board members to align meetings with the overall goals of the association. She joined the SAM family after nearly 11 years with the State Bar of Texas, where she managed 100-plus meetings a year.

Julie attended Texas A&M University and graduated summa cum laude from Texas State University. She has worked as an event planner for more than 17 years and is a member of TSAE. She completed the Leadership TSAE program in 2016, earned PCMA’s Digital Event Strategist Certification in August of 2020, and earned her CAE in January 2022. In 2021, Julie was awarded the 2021 TSAE Professional Excellence Award, one of the four industry awards given by TSAE each year which recognizes “individuals who have made exceptional contributions to their association and demonstrate abilities for continued high levels of achievement in the field of association management.”

Julie has been an invited speaker at multiple conferences and industry events, including The Texas Association of Convention and Visitors Bureaus, TSAE New Ideas, and CLE CEO. 

Partners: Science Teachers Association of Texas, Texas Dental Association, Texas Wine and Grape Growers Association

Volunteering/Leadership Roles:
2021 TSAE Professional Excellence Award, Texas Dental Association’s Presidential recognition award, Presenter for Texas Society of Association Executives, Leadership TSAE alum, volunteer for Brighter Bites of Austin

Husband Kevin, Son Gray, Daughter Tessa, dogs Max and Mollie

Outside of work, I love...
Reading, photography, cooking, walking

I’m known on the SAM team for... 
Solving problems and baking brownies. Maybe that is the same thing?

My SAM superpower is... 
My far-reaching and deep industry connections.

Operator (Predictive Index), ENFJ (Myers Briggs), Influencer (Strengths Finder)

Favorite thing about working at SAM:
I love working with various clients and our incredible staff team.

Favorite SAM Core Value:
Stay curious: I love learning new things and deepening my understanding of things with which I already feel familiar.