Our Team

Emily Armstrong

Communications Manager

Emily Armstrong serves as a Communications Manager for SAM, where she utilizes her experience in communications, theatre, and social work to approach complex problems with a creative eye. She describes her unique background as being a perfect combination of people and storytelling, both playing a large part of who she is as a person and an employee. As a Communications Manager, Emily works collaboratively with SAM’s communication team to execute and manage effective and brand-affirming projects that support the overall communication goals of partner associations.

As a native Californian but a lover of new places, Emily left her hometown to graduate from Calvin University in Grand Rapids, Michigan, with a B.A. in Strategic Communication and minors in theatre and social work. She then chose to move to Austin with the desire to expand her worldview and ultimately seek discomfort.

Partners: Texas Association for the Gifted and Talented, Austin Black Physicians Association, Beyond Batten Disease Foundation, Fast Growth School Coalition, Association of Fundraising Professionals (Austin and Houston Chapters), Texas Telephone Association

Mother Jane, Father Marc, Brothers David and Matt

Outside of work, I love...
Taking advantage of Austin’s art scene! Music, theatre, comedy, I love it all.

I’m known on the SAM team for... 
All things video! Who knew my theatre degree and love of storytelling would be of use in association management?

My SAM superpower is... 
Empathy. I hear an “I feel” statement and will suddenly materialize into the room. I’ve got strong shoulders made for leaning on!

Promoter (Predictive Index), 2 (Enneagram), ESFJ (Myers Briggs)

Why I love association management:
Association management is the perfect combination of all of the things I love: organizations with a mission, exciting events, teamwork, and days that are never the same.

Favorite thing about working at SAM:
Working at SAM has shown me the value of everyone pitching in where it’s needed. In a knowledge-sharing company model like this, I’m always confident in my coworker’s ability to pick up the ball and keep moving it forward towards the goal.

Favorite SAM Core Value:
Practice empathy (Is my enneagram 2 showing?)