Our Team

Noelle Parsons, CAE

Account Manager

Noelle Parsons

Noelle Parsons, CAE, serves as an Account Manager at SAM, working closely with various client partners. She joined SAM in 2022 with more than 10 years of experience in the association world. 

Prior to SAM, Noelle worked at the Texas Hospital Association (THA) for eight years in a variety of roles with increasing responsibility. She served as THA’s Manager of Corporate Relations, where she was responsible for building non-dues revenue for THA and its family of companies through sponsorships, exhibits, and advertising sales.

Noelle graduated summa cum laude from Trinity University with her bachelor's degree in Human Communication and Ancient Mediterranean Studies (with a minor in theater for fun). In 2019, she completed her master's degree at the University of Texas in the Human Dimensions of Organizations, an executive graduate program focused on developing leadership skills to create lasting and effective change in organizations.

She is active in the Texas Society of Association Executives (TSAE) with experience serving on several of its committees, as well as being named the recipient of TSAE's 2018 Young Professional Leadership Award. She was a member of the TSAE Toastmasters chapter from 2015–2020, though she loved public speaking long before that experience. In 2023, she was thrilled to be selected as part of the cohort for the American Society of Association Executives (ASAE) NextGen Association Summit, where she was the only Texan in attendance. She earned the Certified Association Executive (CAE) credential in 2024.

Noelle is a native Austinite.

Partners: Association of Fundraising Professionals – Greater Austin Chapter, Association of Fundraising Professionals – Greater Houston Chapter, Texas Hearing Aid Association (THAA)

Outside of work, I love...
reading, live theatre (particularly musicals), hiking, skiing, and playing board games.

My workplace superpower is... public speaking.

Assessments: Collaborator (Predictive Index); Responsibility, Communication, Harmony, Positivity, Empathy (Strengths Finder)

My unique skills or passions: I love working and connecting with people, so being in the association space is a natural fit.

Favorite SAM Core Value: Seek clarity. I like to make sure everyone is on the same page!